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Author : Abhishek Tandon, Anu G Aggarwal

Publisher: Macmillan

Publication Year : 2023

Price : 1995

About the Book

With the emergence of digital markets, businesses are losing geographical boundaries by connecting with customers at a global level. Digitalisation has enabled the exchange of information, products or services across borders with minimal restrictions on time and competitive prices. This book discusses the impact of digitalisation of markets on customer attitude, their buying behaviour, expectations and experience levels. This work also explores the role of electronic word-of-mouth (EWOM) in understanding customer behaviour, their satisfaction levels and in designing marketing strategies for ranking and selection purposes.

About the Editors

Dr. Abhishek Tandon is an Associate Professor at the Department of Operational Research, University of Delhi. He is also the Joint CEO of Udhmodya Foundation and the Joint Dean of International Relations at University of Delhi. He completed his education from Kirori Mal College, University of Delhi and holds a PhD in Operational Research from the University of Delhi. He has published extensively in reputed international journals. In 2016, he was awarded the 'Best Teacher' by the Government of NCT of Delhi. He also received a prestigious UGC BSR meritorious students' scholarship. Dr Tandon is also the co-author of the book Optimization Models in Software Reliability by Springer Series in Reliability Engineering and Linear Algebra published by Ane Books.

Anu G Aggarwal is a Professor at the Department of Operational Research, University of Delhi, with more than 22 years of teaching and research experience. She is also an Honorary Professor in the Faculty of Open Learning, University of Delhi. Her key research interests include mathematical modelling and optimisation in consumer buying behaviour; innovation-diffusion modelling; electronic commerce; reliability modelling; optimal planning in software engineering and applications of soft computing techniques. She is an active researcher with more than 120 research publications in international peer-reviewed journals, books chapters and international and national conference proceedings to her credit. She has been awarded the Young Researcher Award for Applications of Soft Computing Techniques in Software Reliability at the 4th International Conference on Quality, Reliability and Infocom Technology (Trends and Future Directions) in the year 2009